In this video interview, Mike Santora, Managing Editor of Design World, sits down with Falk Gottlob of Smartcat to explore how AI-powered language orchestration is transforming global manufacturing. While translation has long been treated as a back-end task, Gottlob explains why it’s actually central to operational speed, safety, and compliance. From technical manuals and SOPs to supplier communications and product updates, multilingual content is the connective tissue of modern industrial enterprises — and too often, it’s a bottleneck.
Gottlob outlines how AI-driven workflows, human expertise, and automated quality controls can work together to accelerate knowledge transfer across plants, teams, and markets. Rather than focusing solely on faster translation, the conversation dives into orchestration, traceability, and trust—especially in safety-critical environments where errors carry real-world consequences. As manufacturers expand globally while controlling overhead, this discussion highlights how intelligent, AI-supported localization can reduce delays, improve compliance, and help organizations move at the true speed of business.